The business landscape that was once dominated by the giants has been upended. The innovative, no-name brands that were once too small to be any real threat are now on shelves typically occupied only by brands with big advertising budgets.
These challenger brands are gaining traction and igniting a following faster than the old-school brands can validate a self-identity. The brand leaders who still spend their days focused on epic annual plans, strategizing, analyzing, re-planning, and endlessly testing are in serious danger of becoming irrelevant. According to global brand strategist Nicole Ertas, what we’re seeing is the rise of the Free Range Brand.These are the brands that thrive in unpredictability and understand modern consumers and their needs–the need for self-expression, for influence, for relevancy, and for truth.
Author: Nicole Ertas
Title: Free Range Brands
Print Length: 11 pages
Language: English, Francais, Italiano, Espanol, Deutsch
Format: PDF, ePub, mobi, azw, kf8, txt, ibook, Kindle